Kanpeki partnered with Abu Dhabi’s Department of Culture and Tourism to create a data-driven prospectus, unifying strategic narratives and highlighting investment opportunities to attract high-value tourism investors
Approach
Data Gathering, Analysis, & Target State
Conduct a benchmark study of other prospectuses across the globe, aligning on outcomes and defining target state
Conduct interviews with capital allocators and deployers to validate the approach
Conduct data gathering and perform gap analysis, creating a structured data repository and validating findings with key internal stakeholders
Prospectus Storyline Development
Design document structure and the storyline
Populate the content section by section, performing iterative review and feedback loops, updating the content
Draft, review and validate the final version of prospectus