Context
- Kanpeki partnered with Abu Dhabi’s Department of Culture and Tourism to create a data-driven prospectus, unifying strategic narratives and highlighting investment opportunities to attract high-value tourism investors
Approach
Data Gathering, Analysis, & Target State
- Conduct a benchmark study of other prospectuses across the globe, aligning on outcomes and defining target state
- Conduct interviews with capital allocators and deployers to validate the approach
- Conduct data gathering and perform gap analysis, creating a structured data repository and validating findings with key internal stakeholders
- Design document structure and the storyline
- Populate the content section by section, performing iterative review and feedback loops, updating the content
- Draft, review and validate the final version of prospectus
Outcomes
- Benchmark Study & Recommendations for Adoption
- Prospectus Content Structure
- Prospectus Market Research Data & Repository
- Full Version of the Prospectus