Context
Kanpeki supported a Saudi culture authority in launching a series of innovation programs in fashion, enabling culture to contribute to economic growth, and creating opportunities for global cultural exchange
Approach
- Define the vision, mission and key goals for the national fashion innovation programs
- Conduct a benchmark analysis of leading programs in fashion and fashion tech across the globe, covering key operational elements, financial commitment, topics and program benefits
- Conduct a general analysis of the local ecosystem, including the fashion value chain and IP readiness
- Conduct a detailed analysis of key local players, identifying and onboarding partners for the proposed programs
- Design operating models for each program, including contents and rewards plans
- Propose a general marketing and communications plan for the programs
Outcomes
- KSA fashion innovation programs high-level strategy
- Benchmark analysis of leading hackathons, bootcamps and incubators in fashion and fashion tech
- Partnerships methodology and engagement plan
- Operating model for the proposed hackathons, bootcamps and incubators
- Communications plan